March 31st, 2007 - ChickAdvisor.com Vidcast takes Grand Prize at CHUM U-Pitch at ICE

ChickAdvisor co-founder Ali de Bold snagged 1st place at U-Pitch, a user generated content competition at the Interactive Content Exchange (ICE 2007) for her original street fashion concept, Where'd You Get That? The event took place on Wednesday March 21st at Toronto's Carlu Event Theatre. ChickAdvisor won $5,000 in development funds to produce their idea, which they plan to launch this summer.

ChickAdvisor is a social networking and shopping launched in September 2006, by husband and wife team, Alex and Ali de Bold. It is a user-generated website for women to rate the products and services we use every day. It features products and local services ratings across North America and has members all over the world.

Companies were given 3 minutes to present their concepts and were selected by a panel of industry experts hosted included:

* Maria Hale, VP Content Business Development, CHUM
* David Crow, VP Business Development, Radiant Core
* Cate McQuillen, Co-Owner, mememe productions
* James Lewis, Editor, Canadian New Media (Decima Reports)


The CHUM U-Pitch was hosted by CITY News New Media Specialist Amber MacArthur