Sunday, April 18, 2010

ChickAdvisor Launches Exclusive Social Shopping Deals for Beauty Junkies

ChickAdvisor.com, Canada's premier women's online community, unveils its new social shopping platform today. Shop ChickAdvisor will give members and readers exclusive savings on popular beauty and fashion brands by partnering together to offer exclusive savings of 50% off retail. Featured products will be available in limited quantities for a limited period of time to the 140,000 monthly visitors who use ChickAdvisor as their go-to resource for reviews prior to making a purchase.

"Shop ChickAdvisor is an exciting natural extension of our local ShopCrawls (shopping parties), where we get exclusive deals for our members in local neighborhoods", says Co-Founder, Ali de Bold. "We're really excited to launch this online version because it's not limited to one city, it's open to all of our members across Canada. It also makes a lot of sense since women visit ChickAdvisor when they are considering making a purchase. This is the logical next step."

Shop ChickAdvisor offers exclusive savings from top rated brands members love. Cake Beauty is the first partner brand to offer a trio of top selling products from their Milk Made and Cake Walk collections for 50% off retail. 500 trios regularly retailing for $52 will be available at $26 each for a limited time, starting April 19th at Shop.ChickAdvisor.com.

"Cake Beauty was a perfect first partner for us", says de Bold. "Not only are they a strong Canadian brand, their products are 90-95% natural and paraben free. With sandal season around the corner, the combination of lotions and hand and foot scrubs makes a perfect pampering set or a gift for Mother's Day."

"Cake Beauty is excited to have teamed up with ChickAdvisor to offer fellow beauty junkies and Cake fans this sweet special. Indulge!" says Katie Kluwer, Business Development & Retail Operations Manager for Cake Beauty.

Shop ChickAdvisor comes on the heels of other successful social media programs ChickAdvisor has pioneered, such as their Product Review Club and ShopCrawls, both of which were the first of their kind. ChickAdvisor is a leader in Social Media marketing building integrated programs for some of North America's most recognized beauty brands including CoverGirl, L'Oreal, and Maybelline New York.

"Social Shopping is fast becoming one of the top activities across North America. 51% of consumers say that they use product reviews to shape their decision before buying a product. Our goal is to reward brands and members with great mutually beneficial programs. Shop ChickAdvisor allows us to build conversations around innovative products. We expect many of our visitors to come back and share their opinion on the products that they purchased", says de bold.

About ChickAdvisor 

ChickAdvisor.com is Canada's first online community for women ages 18-40 featuring tens of thousands of user generated reviews on products and local services. Since its launch in September 2006, over 3 million have visited from across North America. ChickAdvisor was recently recognized as Canada's Hottest New Digital Kid on the block at the Canadian New Media Awards. It has been featured on CBC Newsworld, GlobalTV, Canadian Business, The Toronto Star, The Toronto Sun, CBC Radio, Media in Canada, and many other national and international publications. ChickAdvisor was founded by husband and wife team, Alex and Ali de Bold.

For media inquires information: Shop ChickAdvisor, Ali de Bold, +1-647-776-6315

Wednesday, December 2, 2009

ChickAdvisor wins 2009 Canadian New Media Award

Co-founder, Ali de Bold presents the winning pitch before a panel of judges

Toronto, ON, December 2, 2009 – Last night, ChickAdvisor won the Canadian New Media Award (CNMA) for Hottest New Digital Kid on the Block. Part of nextMEDIA Toronto, the CNMAs are Canada’s only nationwide competition exclusive to digital media properties. Last night’s gala marked the awards’ ninth consecutive year. It took place at the Toronto Design Exchange.

The Hottest New Digital Kid on the Block prize is based on innovation, community engagement and monetization. The category is open to, but not limited to blogs, portals, videos, social networking groups, Twitter accounts mobile applications, games and wherever digital eyeballs hang out.

Competing alongside the winner were KWAD9, a TrinĂ´me Inc. online social network devoted to helping teens discover new trends in Quebec, and Spark City, a virtual environment that features online gaming and a social network. Spark City is an entity of the AllGirlArcade.com, which is powered by Fuel Industries.

ChickAdvisor.com is Canada’s first web community for women ages 18-40 that features thousands of user generated reviews on products and local services. Over 125,000 visitors from across North America visit the site monthly to enjoy various initiatives that include the online Product Review Club and the offline shopping parties (source: Google Analytics). Chick Advisor has experienced a 167% growth over the past year. It has been featured on CBC Newsworld, GlobalTV, Canadian Business, The Toronto Star, The Toronto Sun, CBC Radio, Media in Canada, and many other national and international publications.


Monday, November 2, 2009

ChickAdvisor.com Finalist for CNMA Hottest New Digital Kid on the Block

ChickAdvisor has been named as a finalist for the Canadian New Media Awards as Hottest New Digital Kid on the Block. Hosted by nextMEDIA, the award will go to a startup digital media property that demonstrates innovation, original concept or content and above all, user engagement.

ChickAdvisor.com is Canada's first social network for women 18-40 that has thousands of user generated reviews of products and local services. Over 1.5 million women visit ChickAdvisor every year, participating in online reviews, offline shopping parties, videos and product sampling through the popular Product Review Club. ChickAdvisor experienced 167% growth in the last year and anticipates 2010 will follow suit with an exciting new strategy that will soon be announced.

Friday, October 2, 2009

ChickAdvisor Featured in October 2009 Issue of Lou Lou Magazine as a "Hip Portal"

ChickAdvisor is labeled as a "virtual inspiration" and a "hip portal" in October's issue of Lou Lou Magazine on pg. 28.

Thank you to ChickAdvisor member, shopgal88, for the heads up!

Tuesday, September 15, 2009

Media Mention: Metro September 15 2009

Metro interviewed co-founder, Ali de Bold and our beauty expert, Joy in today's issue about the new Murale store opening in Toronto. Click to enlarge

Wednesday, May 27, 2009

ChickAdvisor Hosts Recessionista ShopCrawl in Bloor/Yorkville


Toronto, On, May 27, 2009 - On Thursday June 18th, ChickAdvisor is hosting their 5th ShopCrawl: Recessionista. 100 savvy shoppers will take over the Bloor/Yorkville Neighborhood for a night of exclusive discounts from participating boutiques, followed by an after party with cocktails and snacks, prizes, loot bags and a fashion walk off for the best outfit purchased that night. Tickets are $25 per person and available online.

The ShopCrawl is ChickAdvisor's signature event, hosted in a different neighborhood each time. Past Crawls have been in Queen Street West, Queen West West and Little Italy. ChickAdvisor created a promotional video of their last ShopCrawl.

The Bloor/Yorkville ShopCrawl will be the biggest yet. Recessionista Sponsors include Presenting Sponsor Maybelline New York, Dove, The Body Shop, Nine West, Calvin Klein, Diesel, Over the Rainbow, The Stillwater Spa Boutique, Roots, eleven and Flow Restaurant.

ChickAdvisor.com is a social shopping and reviews website for women, where members share their reviews on products and local services. ChickAdvisor's audience primarily consists of women 18-40 with over 140,000 visitors/month from across North America (source: Google Analytics).

As a company, ChickAdvisor has evolved to become a social media platform helping Brands engage women in a number of on- and offline initiatives that include the Product Review Club, video series ChickChat TV, local events and more.

ChickAdvisor launched on September 2, 2006 by husband and wife duo, Alex and Ali de Bold. It has been featured on CBC Newsworld, GlobalTV, Canadian Business, The Toronto Star, The Toronto Sun, CBC Radio, Media in Canada, and many other national and international publications.

For inquires or interviews, please contact:

Ali de Bold, Co-Founder and President,
ChickAdvisor Inc.
p: 416.616.9522
e: ali @ chickadvisor.com
w: www.chickadvisor.com
w: www.chickadvisor.biz

Wednesday, May 20, 2009

ChickAdvisor Teams Up With Wedding Expert Cynthia Martyn for New Wedding Series

May 19 2009: ChickAdvisor.com, Canada's social shopping and reviews website for women 18-40 has announced a new partnership with expert wedding planner Cynthia Martyn for a new series of wedding related content.

Cynthia Martyn is a Toronto-based Wedding Planner & Designer, and Principal of Cynthia Martyn Events Inc. (www.cynthiamartyn.com). Her work has been featured in numerous Canadian & US publications, and she was named one of Canada's top talents by Elle Canada magazine in 2006. Responsible for planning between 20 and 30 weddings a year for many of Toronto's newly engaged movers and shakers, Cynthia is known for her beautiful design & decor and holistic approach to wedding planning - making her events fun, memorable, and unique.

The series will appear as a monthly article feature in ChickAdvisor's shopping section and will provide relevant and fun tips for brides to be on everything from how to plan a green wedding to top Honeymoon hot spots, bridal beauty, and unique ways to personalize your wedding. Advertorial sponsorship opportunities are available in both article and video formats

ChickAdvisor.com is a social media platform with user generated reviews on products and local services with over 120,000 visitors/month from across North America according to Google Analytics.

ChickAdvisor launched on September 2, 2006 by husband and wife duo, Alex and Ali de Bold. It has been featured on CBC Newsworld, GlobalTV, Canadian Business, The Toronto Star, The Toronto Sun, CBC Radio, Media in Canada, and many other national and international publications.

For inquires or interviews, please contact:

Ali de Bold, Co-Founder and President,
ChickAdvisor Inc.
p: 416.616.9522
e: ali @ chickadvisor.com
w: www.chickadvisor.com
w: www.chickadvisor.biz